Hello there everyone!!! It is me, Andrea Bethke, owner/founder/creator/designer for The Fairytale Club here (wow, I need like a shorter title there)...anyways, I am here today to share with you the full reveal of our newest collection, "Beautiful Dreamer"!!! I am sooooo excited guys and gals! Everything in this collection is so amazing...and so very beautiful, just like the name implies! This collection is inspired by a classic and magical fairytale about a very tired but gorgeous princess...a "Sleeping Beauty," if you will. ;-) And so "Beautiful Dreamer" pays homage to this lovely story that takes place in a very magical land where a young and beautiful lady, who doesn't know she is royalty, lives in an enchanted forest with brilliant and vibrant flowers everywhere, sweet and loving animals that she is very close friends with, and some really fun but silly fairies who watch over the princess. The story always seemed to me to be set in some sort of endless and magical springtime...the best kind of springtime really, one that included a castle and a nap-time! :-)
So let's begin this reveal of our newest collection, "Beautiful Dreamer" by looking at the collection first as a whole, and then we can go more into detail and talk specifics about the different patterned papers, the embellishments, and the planner pages! First, I want to say that I really wanted to do a Sleeping Beauty inspired collection for a couple of reasons. For one thing, as I mentioned before, the story to me always seemed like a spring story and so I thought that with it being spring, finally, I would create a collection that really felt like a spring dream and represented exactly what I wanted this spring to be like for me! I want a spring that is magical and just full to the brim with beautiful flowers! Subsequently, this collection is just that! I packed this collection with lots and lots of awesome florals! There are other patterns, too, of course - some really cool geometrics, some pretty watercolors, and other fun patterns (like one with frames that I really love), but I particularly wanted to have a lot of different florals in this collection and I think I succeeded in that!
The second reason I was inclined to do this collection now is because Disney's version of the classic fairytale is actually having its 60th anniversary this year! That's right, it just turned 60, and it is still lookin good! I love that version of the story and I felt like creating a collection that was inspired not just by the original story (which has apparently been around since the 1300's), but that was also inspired by the classic Disney retelling, and even the newer Maleficent version. I thought this was a fun way to celebrate this particular princess! I wanted to celebrate this princess whose story is so charming and reminds me so much not only of my childhood and springtime, but of Disneyland, my home...since it is her castle that is at the center of the park! And I also liked the thought of creating a collection that was inspired by a beautiful ideal that is put forth in a song within the Disney animated version. This song is called "Once Upon a Dream", and it is one of my favorite songs because it proposes that the person and the things in life that we love are first dreamed of in our hearts and minds and then known in the everyday reality of our lives...i.e. dreaming leads to doing. So with this collection, I call on you to be true to you and to your dreams so that what was "once upon a dream" can one day be known and come true for you!
Alright, now that you know the feeling and the ideas that went into the creation of "Beautiful Dreamer", and which are therefore conveyed in this collection as a whole, let's now look at specific elements within the collection. Let's start with the absolutely gorgeous 12x12 paper that can be found in "Beautiful Dreamer"!
As you can see, the patterned papers in this collection have a beautiful color scheme of pinks, yellows and aqua blues and teals (as does the whole collection really)...oh plus some fabulous and bold black and white patterns as well.
This first patterned paper is called " Flora, Fauna and Merryweather" and it is a beautiful watercolored paper with cool brush script on the front -- a fun "once upon a time" story excerpt. I love the way this looks! And on the back is a super pretty butterfly pattern which consists of a pink, a yellow and an aqua/teal butterfly. These three butterflies in this pattern are meant to represent the three fairies from the classic Sleeping Beauty fairytale and this, plus the mention of the fairies on the little script excerpt on the front of the pattern, is why the paper is titled the way that it is.
This next patterned paper is titled "Her name was Aurora" and it is one of my absolute favorites! It is a gorgeous floral with a light pink background and lots of beautiful and vibrant roses! The roses come in pink, blue and yellow and in various shapes and sizes. On the other side of the patterned paper is a simple but versatile yellow and white diamond pattern.
I love this next patterned paper which is called "Be True to You" and is the coolest frame pattern! It consists of four different black and white frames which are repeated all over the page and are just so great -- perfect to use as cut out frames for your pics or you can keep the page as a whole and just cut out one or two of the insides of the frames and place a picture inside for a super sweet 12x12 layout! On the alternate side of the paper is a lovely pink on pink floral which I also love!
This patterned paper which is named "Beautiful Dreamer" just like the collection, is also one of my absolute favorites and I super duper love it! I think it may be my favorite pattern to date! It is so, so beautiful! It is a gorgeous floral crest pattern which is reflected up and down and side to side...and it just makes me smile! You will love it! The other side of the paper is a simple but super pretty and versatile black and white geometric which I also love! I can't wait to use both sides of this paper and this is one that I definitely would recommend getting at least a couple of!
The next paper is called "Spring Dream" and it is a lovely monochromatic small floral pattern that is a beautiful aqua blue/teal color. I love this one too! I know I am going to use it a lot because it is just so cute! The opposite side of the paper is also way cute and has a sweet little blue bird on it, with a pretty light pink in the background.
And this patterned paper which is titled "Once Upon a Dream" is also a huge favorite of mine! And I think you will love it like I do! It is a magical and beautiful castle pattern atop a sweet pink and blue and yellow watercolor background. It is Sleeping Beauty's castle, of course, and it is just so cute! On the back of the patterned paper is a cool aqua blue and white geometric.
This paper is named "Believe" and it has an aqua background with a really adorable little unicorn on it...she is hanging out with some little butterfly friends and having a lovely time. On the other side of the patterned paper is a sweet and small pink floral pattern which I love too!
Here is one of our cut-apart sheets in the collection. It is called "Make it Pink, Make it Blue!" and it is really, really cute! It has great various sized cut apart pieces, including 3x4 cards and 2x2 cards, labels and even tags! I especially love the little framed castle piece, the little rose tag, and the card that is half pink and half blue and says "make it pink, make it blue" on it! On the back of this cut-apart sheet is a great black and white script pattern which says things like "once upon a dream" and "believe in your dreams" on it.
And finally, we have the last paper, our second cut-apart sheet, which is named "Nap Queen". Now, I love all the 3x4 decorative cards that make up this paper, but my faves are probably the one that says "once upon a dream", the cute little bunny with the butterfly, and the card that says "nap queen" on it...oh I love the one with our sleepy princess on it too! She is so beautiful with her golden hair! And on the back of the paper is a super pretty black and white floral pattern which I also love!
Okay, now that we have gone through all the 12x12 patterned paper in the collection, let's take a look at the embellishments in "Beautiful Dreamer". First, we have our ephemera pack. Our ephemera packs are always my favorites! And it seems like they are yours too because they are always super duper popular! We always fill our ephemera packs with lots of pretty goodies. Usually, they consist of a lot of different images from the collection, but this time, I decided to do something a little bit different. I created an ephemera pack that was all florals (oh, plus a few other goodies like leaves, a bird, and some butterflies). This was something that go requested over and over again....so many of our customers wanted a pack with nothing but florals in it and so here you go! There are so many beautiful roses in here and I cannot wait to see what you do with this pack! Sometimes you just want a lot of pretty flowers!
And don't worry though, about getting all those other cute die-cut images from our collection. I decided to make another kind of ephemera pack which I call, a "variety pack", because it is basically a combination of our normal ephemera packs (with all the various die cut card-stock pieces that come in the collection) PLUS some cool vellum pieces as well PLUS some awesome silver metallic bits as well! YAAAAAY! I absolutely love this variety ephemera pack and I have too many favorites in this pack to name, really. But I will try anyway! So I love the pieces with the princess on it -- the little tag and the framed one! I love the little pink card that says "R is for Rose" on it, the castle piece, the pretty frames, the various script words, and the super cute and pretty floral hearts!
The next embellishment in the collection is our sticker sheet. I love these stickers...we have some cute shapes like the butterflies and the castle, but also some really cool word stickers in pink and blue and yellow which say things like "once upon a dream", "adventure", and "everyday magic".
And then we have a couple really cool new goodies that we have done special for this collection, which we have never done before! First, there is our all new chipboard letters which I am absolutely in love with! They are so beautiful and charming and fantastic to use! They look so cute on your pages and projects! The letters come in various shades of pink and yellow and aqua and don't worry, you get more than just one of the really common letters, such as a and e and others!
And finally, there is this new specialty paper which we are doing which is called "In the Enchanted Forest" and it is absolutely gorgeous! It is like a dream! The paper is so beautiful! It is an enchanted forest scene with our sleepy and beautiful princess wandering through the forest, with her little fairy/butterfly friends and a sweet little bunny, and the castle off in the distant background. It looks like a beautiful vintage illustration out of a children's fairytale book! Perfect for cutting or you could even frame as is! Oh, and on the specialty paper is some little extra, decorative pieces -- vintage lace ribbon, a silver leaf, and a little vellum tag that says beautiful all papercliped on, so that you can remove them if you wish.
And now, let's look at the planner pages that come in "Beautiful Dreamer."
First, we have our “be true to you” planner page with our lovely blue bird and, on the back, a list of all the wonderful adjectives describing our “sleeping beauty.”
Next, one of my favorite dividers, with our beautiful castle on the front and the short story of the inspiration behind this collection on the back.
The next divider features a minimalist pastiche of elements from the collection on one side and three differently-colored butterflies on a lovely pink floral background on the other.
This next planner page has a simple “sleeping beauty” on one side, and it features our black and white frames on the other, with four pink elements from the collection and the “make it pink!” sentiment.
I love this next planner divider as it features my beautiful “dreamer” unicorn along with the sentiment that expresses my life dream.
This next planner page is another one of my favorites, with the black and white floral on the watercolor background (which makes an especially good print to put in a simple, white frame) on one side, and the four black and white frames again on the other, this time with four blue elements from the collection and the “make it blue!” sentiment.
This next page is both beautiful and useful, with the lovely floral crest from the collection on one side and the classic yellow ledger on the other.
I love this next divider which features our sleeping beauty in a simple, teal frame and surrounded by a beautiful, teal, floral background.
And finally, here’s another beautiful and useful divider, featuring a growing flower on one side and a month-agnostic calendar on the other with the sleeping beauty castle as the header.
As you probably already know, but if you don't here is a little reminder -- we come out with new collections about every month and a half on average (sometimes a little less, sometimes a little more) and they are available for purchase in several different ways. For example, we do have a one time purchase option, but we also have our kit subscription options! Yaaay! And here is a quick review of our kit options: A) Our Scrapbook kit which includes all the 12x12 patterned paper and all the embellishments. B) Our Planner kit which includes all the planner pages (in either A5 size-6x8 or personal size-4x7) and all the embellishments, or C) Our "Happily Ever After" kit which has absolutely everything in the collection -- all the 12x12 patterned paper, all the planner pages, and all the embellishments...plus one or two other goodies that I throw in as a fun surprise! Yaaaay! "Beautiful Dreamer" is available for purchase now on our website! Click here to order and get your "Beautiful Dreamer" kit sent to you asap! Don't miss out! This collection is so very beautiful and, based on the response we got from the Scrapbook Expo (where we debuted it), highly popular, so I have a feeling that it will go fast!
I hope you enjoyed this full reveal of our "Beautiful Dreamer" collection. Have a wonderful and magical day and a spring season that is like something you would find "once upon a dream"! Huuugs!
The Fairytale Club