Hello everyone :-) It's Andrea here. And I am so so excited today to share with you our next and newest collection, "Magical and Mischievous"! And yes, you probably guessed right, it is our new Halloween collection. Yaaaay!!! I absolutely love Halloween!!! It is my favorite holiday, and the fall is my favorite season, and October is my favorite month...that's a lot of favorites! It all means so much to me and so of course, working on a collection for it also means so much! I really put my heart into this, and I really hope you love it as much as I do! "Magical and Mischievous" is filled with incredible, adorable, and, it goes without saying, oh so magical things! This collection is all about the magic, and you feel it when you look at it. There are witches and spell books, cauldrons and black cats, wands and stars, and so much more!
For this collection, as with all the ones I design and create for our Fairytale Club kits, I was inspired by fairytales. This time, I was inspired by a few different ones that I think best fit the feeling of magic and childlike wonder that I want to convey for this Halloween. I was inspired by Tim Burton fairytales like "Nightmare Before Christmas" but also other classic stories he has told and his specific love of all things 50's and 60's retro. You can definitely see all the fun retro in the collection for sure! But first and foremost, I was inspired by J.K. Rowling's more modern, yet still classic fairytale of "Harry Potter" and the magical world of Witchcraft and Wizardry that she created! I wanted to create a mid-century modern magic look where the main concept is Halloween in the Wizarding World. Specifically, I wanted to create the kinds of things you might see on cards and wrapping paper and decorations in the Wizarding World during that retro era at Halloween-time! I kind of merged these ideas in my head and came up with the "Magical and Mischievous" collection which you see a sneak peek of here today!
I love the cool retro prints and how boldly they work together to bring such a vibrant and eclectic and whimsical look! And I super love the adorable witches and cats (who are also either transfigured witches or someone's purrrrrfect patronus)! I love the jack-o-lanterns that wink and smile at you (as if they're under some magic spell)! I love the fun little owls (who are clearly there for a party and not just to deliver mail). And I love all the yummy candy (which was probably purchased at Honeydukes)! And I love the fun colors in this collection -- the classic orange and black paired with some fun pinks and aquas and greens and purples! I love everything about this collection! It is filled to the brim with Magic and Mischief, and I hope it speaks to you this Halloween! I hope it says, "Go, make something awesome," because 'magic is something you make!!!'