"Spooktober: Everyday Magic" Sneak Peek and October Daily Class Announcement

Hello fairytale friends!!! It's Andrea Bethke, here, and today, I am so very excited to share with you our new Halloween collection and October Daily class of the same name, "Spooktober: Everyday Magic"!

I have wanted to do another October Daily class since I did "13 and 31" several years ago, and it's so wonderful to get a chance to share this special, magical and spooktacularly fun project with you all! And as you know, Halloween-time is my absolutely favorite time of year, and in addition to documenting it, I also really love creating a special Halloween themed collection for you all each year. And this year I decided to create twice the amount of magic for you by making both a standard size Fairytale Club Halloween collection called "Spooktober: Everyday Magic", and also an "add-on" collection that coordinates called "Spookyland". While "Spooktober" is definitely fairytale/Disney inspired (I was specifically inspired by the Disney Channel movie series "Halloweentown"), the add-on collection, "Spookyland," is super duper inspired by the Happiest Place on Earth and the whole Dis-Halloween aesthetic!

I will be going live on instagram @thefairytaleclub at 6:30 pm PST to chat more about the Halloween collections for this year and the October Daily class I will be teaching throughout the month of October (which will be using the "Spooktober" kit as well as the "Spookyland" add-on), and I will go into more detail then.😊 I hope to see you there! And in the meantime, please enjoy this fun sneak peek image of the new collection, "Spooktober: Everyday Magic"!

P.S. The full reveal will be very soon so stay tuned to our website, blog, and social media for that later this month. Happy Halloween everybody!!!!!!!!!!

Huuuugs and Happy Scrapping!,

Andrea Bethke

Owner, Founder, Designer, Creator

The Fairytale Club

"Truth, Beauty, Freedom, Love" | New Collection Sneak Peek!!!

Hello everyone! I'm so super excited right now to share with you a sneak peek of our new collection, "Truth, Beauty, Freedom, Love"! A lot went into the creation of this collection, and I have been both so nervous and so excited for you all to see it! This is just a sneak peek for now, but the full reveal is coming soon! I can't wait for you all to see everything! For now, enjoy this sneak peek.

 
 

As you can see, this collection has a very “early 20th century vintage” feel with a very beautiful and bold bohemian style from that time period. It is old school bohemian but definitely updated for a modern, fresh feel as well. I was very inspired by Baz Luhrmann's style and specifically movies that he made such as Great Gatsby, Moulin Rouge, Romeo & Juliet, and Strictly Ballroom. I tend to use very traditional fairytales as inspiration for collections, so this was a little out of the box for me. It's a little nerve-wracking to try new things sometimes, but I really think it came out so beautiful and vibrant and cool! I tend to do more mid-century vintage for inspiration, so going with a more early 20th century feel, with an emphasis on the bohemian style of that time as well as an art nouveaux, art deco/roaring 20's vibe — well it was a new thing for me. However, I think you will find that it all still feels very much like my whimsical, vintage, girly style — but with a new, very glamorous, intricate, and lush kind of feel. Of course, there is still a wondrous, natural beauty that shines throughout.

I hope you love everything as much as I do! I think the color palette, with all the pinks and blues — plus the greens and pops of mustard yellow and deep red — it just gives the collection a rich, vibrant and sophisticated feel, while still of course feeling lovely and cute! And this collection is great for springtime, with all the gorgeous florals and butterflies and swans and such, but I also think that it works for any time of year and is very versatile!

For me, the sophisticated bohemian aesthetic of this collection, as well as the bohemian message of being oneself and living a life of "truth, beauty, freedom, and love," is so amazing and beautiful and powerful! It all just makes me smile and inspires me so much right now, and I hope it does for you, too! I definitely feel like it is the message and the feel that we all need right now in 2021!

Thank you so much for checking out this sneak peek! And thanks for your patience and support -- It took me a little while to get this one out due to my poor health. Many of you know about my situation with my CRPS condition and constant pain, so I won’t go into that right now. However, I can't tell you all how much I appreciate you all and all the support and understanding and compassion you guys show me! Plus, you know what they say -- good things are worth waiting for -- and I really think this collection has been worth the wait! Hugs to you all, and thank you again for your support! If you are subscribed you will be getting the collection shortly. And for those who would like to pre-order "Truth, Beauty, Freedom, Love" you can do so here!

Happy Scrapping everyone!!!

Andrea Bethke

Owner, Founder, Designer, Creator

The Fairytale Club

"Spellbound" | New Collection Sneak Peek!!!

 
 

Hello everyone! I am super duper, beyond excited to show you our next and newest collection in this sneaky peek -- presenting to you... "Spellbound"!

Yaaaaay!!! Isn't it so beautiful?!!! And amazing?!!! And downright spooktacular?!!! Anyhow, I hope you love this new Halloween collection as much as I do! Many of you know that this is my most favorite time of the year, and so I always love making a new fun Halloween collection each year and of course this year was no different. And I absolutely cannot wait to start making fun spooky crafts with "Spellbound"! I am loving the color palette I used this time - the pink, aqua, yellow, orange, peach, mint and black and white - so fun and fresh for Halloween time! And I cannot wait to see what you all make with this collection too! I think you are all going to have so much fun playing with it. There is such a great new vibe to this collection, and it has that pasteloween feel which I love, but also has a great vintage, mid-century modern look to it too, so it is just the best of both new Halloween and traditional Halloween, in my opinion! More info on inspiration as well as pics of the whole collection will be revealed soon with the upcoming Full Reveal (so stay tuned for that)! Meanwhile, you can pre-order "Spellbound" right now by clicking here...yay!!! Happy Spooky Season everybody!!!

Hugs!!! Andrea Bethke Owner, Founder, Designer, Creator The Fairytale Club

"My Magical World" | New Collection Sneak Peek and Pre-Order!!!

 
 

Hello, everyone! I am so excited to share with you all today an awesome, sneak peek at the next and newest collection from The Fairytale Club, “My Magical World”! This collection is all about the things I love to dream about and all the things that really inspire me (like unicorns, fairytales, castles, rainbows, crafting and being creative, using my imagination, and all things magical). It is super cute and girly with tons of pinks and blues. It is also a collection which encourages being oneself, being unique, and liking oneself!!! I’ve loved working on this collection, both for myself and for all of you, and I hope you like it as much as I do. Click here to pre-order “My Magical World” right now, and remember to always live your life as a fairytale!

Hugs and Happy Scrapping, Andrea Bethke

"Together-Apart" | New Collection Sneak Peek and Pre-Order!!!

 
 

Hello there, everybody! Today I want to share with you a fun sneak peek at my next and newest collection! It is called "Together-Apart," and it is inspired by our current and strange situation right now in the world. Yes, that is right...I decided to create a collection that is all about our "new normal," in the hopes that it will not only help you to document these odd and historic times, but also bring you some, well, hope...and maybe a smile or two during this difficult situation. I, myself, have been finding our current situation quite challenging and, frankly, very stressful. But what I have found is that creating right now has really helped me with the anxiety I have been facing due to this new reality. Whether it is scrapping, planning, just playing with pretty papers and goodies...or, well, drawing and designing this collection for you all, for instance...all of this creativity really helps me relax and brings me joy! And I think we could all use more relaxation and joy right now!

Among other things, I included in the collection lots of positive and inspiring quotes and images, as well as some humor...all with the goal to help you all feel inspired, empowered, and uplifted when you see it and create with it! I hope "Together-Apart” will help you feel a little bit better and help you get through this challenging time! Click here to pre-order "Together-Apart" today! Stay safe everybody!!!

Hugs and Happy Thoughts, Andrea Bethke

P.S. This collection is technically a specialty kit and therefore not a subscriber kit. If you are a subscriber and wish to get "Together-Apart", you will have to make a separate purchase. This collection was created outside of the normal "fairytale inspired" family of collections we do for our kits, and is instead inspired by our reality right now...which is. sadly, not just a story. For this reason and for others, it is not a "Fairytale Club" subscriber kit. As far as the next collection in the subscription kit line up...that beauty is coming along fairly soon, so stay tuned for that sneak peek :-)