Aimee's "Eat Sleep Scrap Repeat" Layout

Hi everyone, it’s Aimee! It’s been awhile since I’ve posted. But I am so excited to be back and sharing this layout with you, using the brand new kit Beautiful Dreamer! 

So basically just scrap lifted this page from Paige Evans! I knew this cut file would look so awesome with the Beautiful Dreamer Kit!

To create this page, I started off using a cut file from Paige Evans. You can find the EAT SLEEP SCARP REPEAT cut file here.

I cut the it using plain white cardstock, I then used 7 different papers from the BD kit. Actually, I just used 4 different sheets that are double sided!

I separated the cut file and cut EER + LAT from “Spring Dream”, APE + SRA from “Her name is Aurora” TSP from” Beautiful Dreamer” and heart CE + EP from “Believe”.

 I backed the cut file and then placed all the letters inside the cut file. I then ran the whole cut file threw my sewing machine for a bit more dimension.

I used “Flora Fauna, and Merryweather” 12x12 as my base. I used 3-d foam adhesive to “POP” the cut file off the page. I used a border punch to punch the bottom of “Make it Pink, Make it Blue”.


I used a square instax photo for my layout. I layered it with a pink frame from the Variety pack, and used mini staples to secure it in place. I also layered the castle die-cut and a vellum butterfly die cut from the Variety pack over my photo. 

To finish off the layout I layered the blue bird and yellow butterfly from the Floral Emphemera kit under the cut file for dimension.

I love how the 12x12 “Flora Fauna, and Merryweather” paper helps give the layout depth and dimension with the faux paint and handwriting. It makes all the layers POP! 

Do you ever take advantage of the base papers design and incorporate it into your design? 

Thanks for stopping by, 

XOXO Aimee

"You + Me" Collection Full Reveal!!!

Hello there! It's Andrea here, and today I want to share with you a super special new announcement and a new reveal! Are you ready?! Here we go... I have a new collection coming out for Valentine's Day, in collaboration with Johanna Parker! Yay! I'm super excited for this new collection and for the opportunity to collaborate with such a talented, fellow designer! The new collection is called "You + Me," and it is filled with some really beautiful, vintage-inspired designs.

If any of you are familiar with Johanna Parker, you know that she is famous for her iconic vintage holiday decor -- you may have seen some of her seasonal decorations just this last Halloween and Christmas at big stores such as HomeGoods, TJ Maxx, or Marshalls or even at beautiful specialty boutiques like Roger's Gardens. I started collecting her home decor pieces a couple of years ago and I love putting them out for the holidays to add that special vintage whimsy to my house! I especially love her Halloween goodies and her super iconic little black, grinning cat that she does!Anyhow, when I heard she was interested in collaborating with other artists, I jumped at the chance to work with her, and I'm so exciting to introduce the first of hopefully several collaborative efforts from the two of us!

This new collection, aptly named "You + Me" is an Andrea Bethke and Johanna Parker design effort, and because Johanna and I share a love of vintage goodies and all things whimsical and adorable, we worked together to make something really one of a kind and special for all you guys! Now, this collection is a little different than my regular fair...it is not fairytale inspired and technically it’s not under The Fairytale Club heading, but it's still from me to you, and therefore filled with my style and magic PLUS all of Johanna's as well! This was such a fun combination of both of our styles...there is a little of her classic imagery and design, a little of my pixie dusted artistry and charm, and some really cool ideas that we came up with together! I think you are going to love it!

So, let's get started at looking at everything in this new and amazing collection which, may I just add, is absolutely perfect for all your Valentine's Day paper-crafting needs! First, I want to talk to you about the 12x12 patterned paper.  The color scheme is a beautiful, traditional pink and red mixed with black and white and a fun splash of aqua. And the patterns in "You + Me" are a combination of the traditional Valentine's Day hearts and flowers plus fun, fresh and trendy imagery like unicorns, balloons, and even some dancing cats and dogs!

The first paper here, “You’re Magical,” is one of my favorites from this collection.  Can you guess why?  Could it be the Valentine unicorns?!  Why yes, yes it could be.  I am in LOVE with the unicorn, heart, and shooting star pattern, and I also love the ledger print on the other side that is being slowly overtaken by a rising tide of oh so pretty pink!

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The next paper, “Sweetheart,” is aptly named, as it has a lovely and romantic pattern of hearts of various shapes and designs on one side, and a repeating brush script word pattern on the other reading, “xoxo always sweetie.”  I love the use of the traditional Valentine’s Day pinks and reds in this paper!

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The next pattern, “Luv U,” is another one of my favorites as the front makes use of a very bold, black background behind a confetti shower of different-colored hearts and small pink dots.  And on the other side is a fantastic, fun and playful pattern of balloons spelling out L U V in the main colors of this collection - pink, red, and aqua.

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The next paper, “Darling,” is another one that I adore!  The front side is a gorgeous pattern of pink roses on a striking, black background, while on the other side is a large black and white polka dot pattern. I love a good polka dot!

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This next pattern is so special! It i called "Over the Moon" and it is aptly named! It has a super cute smiling crescent moon with a heart and arrows on one side of the 12x12 and on the other is a very cool happy heart face pattern with various hearts and various fun expressions!

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This next pattern is called "You + Me" and it may be my absolute favorite in the collection...although I have so many! This patterned paper is named for the collection itself and on the front of the 12x12 we have a fantastic and beautiful multi-pattern of various Valentine's Day images...there is a cute little boy and girl in love, some fun conversation hearts, the number 14, and some choice happy heart day words like "kiss me", "cute", "hey sweetie", "xoxo", and of course "happy Valentine's day"! On the opposite side of the page is a simple but versatile aqua geometric. 

Here we have a really amazing patterned paper called "You're My Favorite" which is also ridiculously adorable! On the front of the page we have a super cute dancing cat and dog pattern...they are clearly celebrating Valentine's Day together! And on the back there is a sweet vintage pink and red pattern that kinda reminds me of stars.

And then there are our cut-apart sheets... I always love a good cut-apart sheet! This first one is called "Be Mine" and it is filled with fun goodies to cut out and use for your scrapbooking, planning, cardmaking, home decor...really any of your papercrafting needs! We have 3x4's and 2x2's and tags one one side and on the other is a great aqua monochrome heart pattern. I have a lot of favorites in this cut-apart sheet...but I think I am especially smitten with the cute dancing kitty card and the fabulous BINGO piece!

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And finally, our last 12x12 is another cut-apart sheet called "xoxo" and it is just chock-ful of 3x4's! I think my faves are the "xoxo" girl and boy cards, the "happy valentine's day" kitty, the crescent moon and the lovebirds! Oh...I love the "You + Me" card too! Okay, okay...I may love them all...lol! And on the back of the 12x12 is a simple and versatile black and white stripe which is just bold and beautiful!

Alright, now that we have gone over the patterned papers in the collection, I think we should switch gears and take a look at the gorgeous embellishments that come in "You + Me"...such as our ephemera pack.  I love ephemera, don't you?! It is just so great for so many things!  And this ephemera pack is spectacular!  It is filled with love and magic and vintage whimsy!  There are tons of hearts -- heart faces, conversation hearts, lacey hearts, love-y hearts, other decorative hearts...both big and small!  We definitely have you covered in the heart department! And there are so many other beautiful die-cuts in this epherma pack that you are just going to love!  I especially love the big-eyed pink haired girl with the little Valentine hat, the beautiful rose, and the two adorable lady bugs!

And next, let's talk about the sweet sticker sheet that comes in the "You + Me" collection.  We have several conversation hearts that say things like "sweet", "dear" and "be mine". There are other hearts of course and an arrow too. And we also have little label words and  brushscript words that say things like "huuugs" and "always" and "love". PLUS there are some really amazing postage stamp sitckers which are super cool and perfect to place on your Valentine's Day card envelopes! I think my fave though might be that adorable and simple little envelope sticker...it's just too cute!

And next is our stationary pack. I love this pack of goodies!  It has some really amazing pieces in it that are so cool and intricate! I love the Valentine's Day cards like the lovebirds card with the scallop, the "You + Me" boy and girl card, and the "happy Valentine's Day" card with the smiley black cat! I also love the cute decorative tags, especially the cut out "xoxo" one! But my favorite thing in the pack might bee the fabulous little picture frames which are just perfect for a photo of you and the one you love!

Alright, now that we have looked at all the 12x12 patterned papers in the collection, and all the different embellishments in the collection, aren't we missing something?...oh, that's right, the ridiculously beautiful and adorable and magical decorative planner pages that come in the collection! These come in a 6x8.25 size, perfect for a planner, but they can also be used for a mini album, a traditional scrapbook, a banner, some cards, to frame and put up as decoration...really, I have seen our customers use these gorgeous pages for so many things, and they always look fabulous! 

First, let's look at this planner page with the quote on it "I will love you..." It reads, "I will love you my dear and oh so sweet, sweetheart, forever and always, and then some more after that!" I love that!  It is so true and so beautiful! And it's visually pleasing too as a pretty, monochromatic aqua on aqua. And on the other side of the page is a lovely pink rose, and it says "always".

Next we have a planner page that is definitely a favorite of mine!  I just love that dancing, vintage kitty and puppy (so iconic of JP by the way)! And on the other side, a pretty pink and red quote that says "will you be mine, sweet Valentine?".

This next page is anothe one of my favorites! I love both sides so much!  The lovebirds are so sweet! And on the other side is our big and bright eyed Valentine girl...and she is covered in hearts -- on her hat, on her collar, her dress, her cheek and even in her eyes!  She is in love for sure!

The next planner page has a wide-eyed kitty completely decked out for Valentine’s Day, with a heart collar, hearts on her back and belly, and sporting a “Happy Valentine’s Day!” message. And hearts for eyes, too! And on the other side is the beautiful script word “Love” in front of a heart.

This next planner page is another one of my favorites because it features two extremely cute lady bugs in the JP style with the “Be Mine” Valentine’s Day message on one side and a framed heart face with an awesome black and white stripe background on the other.

I love this next planner page because of the amazing moon with heart and arrows graphic on the one side. The moon is one of my favorite designs in this collection and is perfectly iconic of the JP style. The other side is also great for the “February 14th” graphic.

Now, I know I say this about a lot of the paper, but this next planner might actually be my favorite. I love the Valentine’s Day girl and boy in love sooo much, and this design is also the inspiration for the title of the collection - “You + Me.” And the back with its calendar is both beautiful and functional. I love it!

And finally we have the fabulous L U V balloons planner page with the amazing red unicorn on the other side.

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Well, I guess that’s it! I am really in love with the collection, and I hope you are, too, at this point. It is so playful and whimsical! It was a great experience collaborating with Johanna Parker, and I’m looking forward to doing it again soon. This collection is available to purchase now, so head on over to the kit shop page and get yours today!

Xoxo — Andrea Bethke

Founder/Owner/Designer

The Fairytale Club

Fairytale Christmas Workshop Special Event Kit, "Christmas-land," Full Reveal!!!

Hello there everyone! It’s Andrea here, and today I want to share with you the full reveal of our beautiful new specialty kit “Christmas-land,” which we have made special for our Fairytale Christmas Workshop to be held this Friday, the 21st (tickets still available)! It is such an amazing kit and just filled with the cutest, vintage-retro, Disney Christmas designs! I don’t know about you, but I love Disney, especially Disney at Christmas-time!!! There is so much Christmas-y goodness in this collection, and I can’t wait to show it all to you!

First, let’s talk about what the kit was inspired by and what it is all about. Whenever we have a special event, we do a special kit that is specifically made and themed for the event and the projects that goes with that event/class. In the past we have held our events at Disneyland, and, focusing on a particular Disney theme, they are always filled with Disney magic! For example, the theme for our most recent event was “The Wonderful World of Disney,” which was about vintage Disney and the opening of Disneyland in 1955. While this event isn’t happening at Disneyland, it is all about Disney at Christmas-time, and is therefore chock-full of that Disney magic! You’ll find loads of Christmas imagery but with a Disney spin, like our Mickey ears-wearing Santa, the Mickey ears wreath, our gingerbread mouse, and our festive Small World facade, just to name a few! For more examples, just below you can see a quick overview of the awesome embellishments in the kit (we’ll take a closer look later on)!

But first, let's take a look at all of the beautiful patterned papers in the kit. As you can see, the color scheme for this collection is composed of traditional Christmas reds and greens, combined with lovely pinks and blues, which reflects the colors you’ll actually see in the parks this time of year. This color scheme helps evoke the vintage-retro feeling I always get when I think about Disney, especially at Christmas-time.

This vintage-retro vibe especially comes through in the types of patterns in the collection, not just the colors. I love how the patterns came out in this collection. They are super duper cute! And oh so vintage Disney! Let’s talk about my favorites (it’s all of them). To start us off, we have the paper below, appropriately called, “Christmas-land." If you look closely on the front side, you’ll see the tops of the towers of the castle are covered in snow! I love that little detail! And on the back is an awesomely retro, geometric, tear-drop kind of pattern.

The next paper, cheekily titled “Do Ya Wanna Build a Snowmouse?”, is also one of my favorites (as I said earlier). Our little snowmouse on the front is so cute, don’t you think? And on the back is a Christmas stripe, perfect to use as a background for any of your Christmas projects.

The next paper, called “Holly Jolly,” features rows of cute, snow-covered houses, which, I have to say, look extremely cozy and inviting on the inside. And on the back is a familiar, festive script with a Disney twist, reading “have a holly jolly Disney.” I just love it!

This next paper really is one of my favorite favorites! It’s aptly titled “Gingerbread Mouse,” and it features the absolutely cutest gingerbread creation you’ll ever see, flanked, of course, by delicious candy canes. And on the back is a simple black bow pattern, with a lovely soft blue background.

The next paper, called “Christmas Mouse Club,” is obviously another one of my top picks, and you know this is true because we brought back a pattern from our last Disney collection and gave it a Christmas colors update. I love how the whole thing pops now! And on the back is a really neat, retro, circle pattern.

We’ve had a bit of fun with the name for the next paper: “Under the Mouseletoe.” ;-) Our retro Minnie and Mickey are poised and ready to smooch under that famous little plant. And on the back we have a clean and simple mistletoe and Christmas bells pattern, very much like the kind of cute wrapping paper you’d find back in the day.

“Holiday Cheer” is the name of our next paper, and it features a cute, Mickey head ornament on the front. The back though, has to be one of my absolute favorite patterns from this collection. Those two, cute reindeer in pink and blue are obviously smitten with each other (you can tell by the heart hovering between them).

To wrap up our review of the papers in this collection, let’s take a look at the cut-aparts. There is the first one, called “Christmas at the Park,” and the second one, called “All I Want for Christmas is a Castle!” They are filled with fabulous vintage Christmas images like my cute, ginger, Mouseketeer girl, the Christmas tree with the mickey head ornaments, the Sleeping Beauty castle with the snow-covered towers, the Disney Christmas stocking, Small World for Christmas, and vintage-retro Mickey and Minnie of course! And they each have some really pretty vintage-retro patterns on the back of them as well!

Alright, now that we have looked at the pretty patterned papers in the collection, let’s take a look at the embellishments in “Christmas-land,” as promised earlier. This collection has a few really cute embellishments in it. one of which is the ephemera pack. It has some really amazing bits and pieces in it, like my cute little Mickey ears hats, Disney Christmas stockings, and cool script words like “santa” and “Merry Christmas.” And that’s just to name a few!

These decorative pom-pom paperclips are an embellishment we’ve started including in the past few kits. This pack is slightly different, though (I think for the better!), in that these pom poms are 1” instead of 1.5”, and you get six instead of four. They are great to use as a statement piece on your project or layout and absolutely perfect for planners, mini albums, and December daily’s to highlight or mark your spot on specific pages. I love how the pom pom colors work perfectly with the rest of the collection, and the gold paperclips are a very elegant finishing touch.

Here we have our final embellishment pack for this collection! It’s another one we started including in our kits very recently. The response was very positive, so we decided to do it again, especially since this kind of variety pack works well for the workshop this collection was designed for. But honestly, the bits and pieces you’re getting in this pack will work really well in any Christmas project you happen to be working on. You get six buttons, three glitter star stickers, ten bells in various sizes, and a very healthy amount of awesome Christmas sequins. Not to mention the library card and holder back there! I really love how this variety pack turned out!

And finally, let’s return to paper and talk about the gorgeous planner divider pages that come in “Christmas-land!” In addition to featuring many of the amazing graphics we’ve talked about already, there are three pages with one side dedicated to taking notes/making lists for Christmas and one page with a side containing a cute, December calendar!

Let’s take a look at each planner divider individually. We begin with one of my favorites, my cute snowmouse! He looks so dapper in that red and blue scarf! And I love the expression at the top, “It’s a marshmallow world in the winter!” And on the back is a lined page perfect for writing down your favorite memories from this holiday season.

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On this next planner page, we return to the Small World facade design originally feature in “The Wonderful World of Disney” collection, only it’s been given a “paint job,” if you will, for the Christmas season! And there’s another lined page on the back for writing down your holiday traditions. Perfect!

To finish up the series of lined note-taking dividers, we have this one meant to write down all your favorite things about this time of year. And on the front is that super-cute design of vintage Minnie and Mickey about to kiss under the mouseletoe, wishing you a “Merry Christmas!”

We continue with a divider featuring the Mickey ears Christmas wreath and a “Joy to the World” sentiment on the front, and that incredibly cute, blue reindeer design on the back. I just can’t get over the cuteness!

I love this phrase divider with the snow-covered Sleeping Beauty castle on the front. The sentiment on the back is a perfect encapsulation of what Christmas (especially a Disney Christmas) means to me.

Here we finally get to see the gingerbread mouse in all his glory! He’s just SO happy to see you! (Don’t tell him he’s about to get eaten all up!) And on the back is a collection of adorable, Christmas-themed Minnie ears. Speaking of which, don’t forget to order your Fairytale ears today (not just for Halloween or Christmas)!

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This next planner divider is great because the sentiment on the back, “I love Disney at Christmas-time,” is pretty much the inspiration for the whole collection in one, simple sentence. And how cute is my redhead mouseketeer on the front? She’s so ready for Christmas!

Last but not least we have the planner page I mentioned earlier with the December calendar on the back. It’s great because it’s not pre-filled with any dates or years, so you can use it now, or you can save it for next year or the next or the next or…you get it. And of course, on the front we have my super-cute, psyched-for-Disney-Christmas Santa, sporting his mouseketeer hat on top of his Santa hat!!! Makes you wonder, is that hat just a part of his head at this point?

Alright, so that’s it for this reveal of the new “Christmas-land” collection. I hope you enjoyed it and are as excited about it and in love with it as I am! Of course we would love to see you at the class on Friday (you can still get tickets!), which includes this kit, but even if you can’t make it, you can still join the fun - the collection is up for sale now! Talk to you later everyone!

Hugs! — Andrea

"Magical and Mischievous" Collection Full Reveal!!!

Hello everyone! It’s Andrea here, and today I am super duper excited to share with you the full reveal of our new and amazing Halloween collection, “Magical and Mischievous.” I don’t know about you, but my very favorite holiday is Halloween. It is absolutely just the best time of the year, in my opinion, because it’s all about magic and imagination and a childlike sense of wonder. Halloween, to me, feels just like the one time of year where absolutely anything is possible, and magic seems to be just floating around in the air, everywhere you look. And we all get to be big kids again. We allow ourselves that silliness and that playful exuberance and mischievousness of youth, which I think escapes many of us in our normal, everyday lives. It is with these things in mind, and this special sensibility that emerges every year around this time, that I was inspired to create this new collection in celebration of my favorite holiday with all of you.

As with all of our collections, I was inspired to create “Magical and Mischievous” by some of my favorite fairytales. This time, there are a few different ones that I think best fit the feeling of magic and childlike wonder that I want to convey for this Halloween. I was inspired by Tim Burton fairytales like "Nightmare Before Christmas" but also other classic stories he has told and his specific love of all things 50's and 60's retro.  You can definitely see all the fun retro in the collection for sure! But first and foremost, I was inspired by J.K. Rowling's more modern, yet still classic fairytale of "Harry Potter" and the magical world of Witchcraft and Wizardry that she created! I wanted to create a mid-century modern magic look where the main concept is Halloween in the Wizarding World.  Specifically, I wanted to create the kinds of things you might see on cards and wrapping paper and decorations in the Wizarding World during that retro era at Halloween-time! I kind of merged these ideas in my head and came up with the "Magical and Mischievous" collection which you see here today!

I love the cool retro prints and how boldly they work together to bring such a vibrant and eclectic and whimsical look! And I super love the adorable witches and cats (who are also either transfigured witches or someone's purrrrrfect patronus)! I love the jack-o-lanterns that wink and smile at you (as if they're under some magic spell)!  I love the fun little owls (who are clearly there for a party and not just to deliver mail).  And I love all the yummy candy (which was probably purchased at Honeydukes)! And I love the fun colors in this collection -- the classic orange and black paired with some fun pinks and aquas and greens and purples!

Alright, now that we have done a quick and basic overview of "Magical and Mischievous," let's get into some more detail. First, let's look at the patterned paper in the collection. The patterned papers in “Magical and Mischievous” are some of my favorite that we’ve ever done in any of our collections for The Fairytale Club, and, as I go over each patterned paper with you, you’ll probably be able to see why.

So, for this first pattern, entitled “Magical and Mischievous” (just like the collection), we have a beautiful, retro-looking witch flying on her broomstick past lovely, shining stars and a whimsical, smiling, blue moon, her adorable, black cat in tow. This pattern has to be my favorite of all of them in the collection! It is just too cute for words, with that super adorable witch flying on All Hallow’s Eve. I love the little witch’s pink hair, and her lovely, little, frilly dress, and the fact that she seems to be having so much fun with her cute, little kitty. On the back of this patterned paper we have a beautiful, starry night on a light aqua background. All together, this page gives me lots of magical, witchcraft and wizardry vibes, while also hearkening back a bit to Bewitched and other vintage/retro-looking witches from the 50s and 60s.

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Our next patterned paper is called “I Want Candy,” and it’s also super retro/vintage-looking. It’s got an adorable, little, pumpkin pail with a grinning, jack-o-lantern face on it and lots and lots of yummy candy inside of it. I put my cute, little, pumpkin, candy pail atop a light mint background and surrounded him with some more candy, like big ole’ delicious lollipops. I don’t know about you, but when I think of Halloween, I think of trick-or-treating, and candy, and so this pattern is definitely an homage to both of those time-honored Halloween traditions. On the back of the paper, we have a sweet, pink and white chevron pattern, which is super cute and versatile, and I just love the addition of pink to the more traditional Halloween color palette of orange and black. Don’t you?

This next paper is also definitely one of my all-time favorites. It’s called “I Heart October,” and it is so perfect to document your October/Halloween time. I think it would be adorable to use to count down the days to Halloween, as a part of a decorative holiday, countdown calendar for this spooky time of year. I also think that it’s perfect for any kind of October daily or October mini album that you might be creating, or even an October planner. It’s just way too cute for words, and, I think, super useful for any Halloween, paper-crafty projects. On the back of this cool calendar cutapart page, there is a very sweet, lavender pattern, with little, orange, jack-o-lantern hearts all across it. It’s a really sweet pattern, and I think it shows off my love of all things Halloween.

Our next pattern paper is called “Wicked but Sweet.” On the front we have a lovely, orange scallop pattern. It feels very modern and super cute. It’s simple, versatile, and absolutely perfect for Halloween time. On the back we have our oh-so-charming, little owl. He is retro-looking and fabulous. He is ready to go to a Halloween party, and he is definitely “wicked but sweet.”

The next pattern is “My Patronus is a Cat.” This is a really pretty pink pattern with lots of beautiful, black cats walking to and fro on it. When I created this pattern, I was thinking of the fact that every witch and wizard in the magical, Potter universe has a patronus that is particular to them and is always in the form of some kind of animal. And I just thought that our traditional, little, retro moon witch in our collection probably has a traditional and classic black cat for her patronus. On the back of this paper we have a super cool black geometric on white pattern. It reminds me of a pattern that you might see in the Potter-verse, particularly back in the 1920s, Fantastic Beasts era.

Next let’s look at “Lovely Luna.” “Lovely Luna” is a lovely, lavender, circle pattern, which looks so much to me like something you’d see in the wizarding world in a “poppy” advertisement for Weasley’s Wizard Wheezes or some wrapping you might get on a candy from Honeydukes. It’s so fun and silly, and it just kind of reminds me of Luna’s playful personality and her exuberant sense of style. On the other side of this paper, we have a much simpler, but super duper versatile, orange on white geometric pattern that I think you’re going to love because you can use it for so many different things.

This next pattern, titled “Spooky Spells,” is a beautiful and big and bold spider web pattern on the front and a much tinier and daintier lovely floral pattern on the back. I absolutely love these two patterns. The spider web in the simple, black and white combo screams traditional and classic Halloween, and the contrast of the pretty, orange and white floral pattern on the back is so interesting, and works so well with the collection, because it once again says vintage and brings a vintage/retro vibe to the collection, while also being more modern and out of the box, because you don’t necessarily think of florals for Halloween time.

Now let’s look at the cutapart sheets. Our first cutapart is called “Magic is Real.” In this cutapart, we have several different sizes of cute, cutapart goodies. We have several 3x4 cards, several 2x2 cards, some awesome tags and labels, plus more! There’s so much to love about this cutapart sheet, but some of my favorite pieces are the sweet, little, waving skeleton card that says “Hi!” and the cool 3x4 “Book of Spells” card. On the back of this cutapart sheet, we have a super versatile black and white stripe, with a fun, modern, aqua triangle across the bottom corner.

The next cutapart is called, “I Heart Halloween,” and it has mainly 3x4 cards on it. I love this cutapart sheet also, and some of my favorite pieces on this cutapart are the super cute “I Heart Halloween” 3x4 heart card, the “wicked but sweet” 3x4 card, the trio of winking, vintage pumpkins in various pastel colors, and, of course, my little haunted mansion. On the back of this cutapart sheet is a super retro-fabulous, black and orange pattern, which I love, and which is giving me such great 50s/60s vibes.

Alright, now that we have looked at all of the beautiful, patterned papers in this collection, let’s now talk about the awesome embellishments that come in "Magical and Mischievous." First, let's start with our ephemera pack. We always do an ephemera pack for our collections/kits because I absolutely love ephemera, and obviously so do all of you because our ephemera packs are super popular and our best sellers...yay! And I think our ephemera packs are so loved because they just always have so many super cute and useful pieces inside them. We fill our packs with as many die cut pieces as possible. We really have fun creating these ephemera packs for you and creating lots of adorable little pieces that you can use to embellish your paper crafting projects, and so of course this time was no different. I am in love with the ephemera pack for "Magical and Mischievous!" It has so many magical and whimsical pieces in it! I can't name all of my favorites because we would be here all day, but let me go ahead and highlight a few: I love the little moon witch of course, and the three sort of cameo pieces (which include a close up of our little moon witch, a little black cat witch, and another cute little vintage witch with some fun green hair), all the cool little pumpkins and jack-o-lanterns in the pack (of which there are several different kinds and colors), the cute little candy treats, and especially the super cool poison apples, and my sweet little bats! 

Now I want to talk you about a really fun new embellishment that we’ve decided to do for our Magical and Mischievous collection. In the past we have done a few different “word” ephemera packs, and they are always very popular with our customers. However, this time we decided to do a new twist on one of our word packs, and add some really fun metallic foiling. In this collection/kit, you will receive a word ephemera pack filled to the brim with awesome Halloween words and some shapes, too, that will be perfect for your spooky papercrafting projects. All the words and shapes in the pack are silver and shiny and beautiful, and I’m so excited to see what you all do with these fun new silver ephemera pieces.

I love our flair buttons that we’ve done for various kits in the past, and for this collection I decided that we definitely needed some cute, Halloween flair buttons that would work great to add some dimension to your papercrafting projects. All the flair buttons are adorable, but my favorites are probably the simple, black and white “Boo” flair button and the classic “scaredy cat” flair button.

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We have another new, cool embellishment that we’re debuting in this new “Magical and Mischievous” kit, and it is our decorative paperclips. These paperclips are fuzzy and adorable, and they come in a few different Halloween colors that match perfectly with the colors in our collection. They are great to use as a statement piece on your project or layout, and absolutely perfect for planners, mini albums, and October daily’s to highlight or mark your spot on specific pages.

Alright, now let’s look at our planner pages that come in our “Magical and Mischievous” collection. If you order our planner version, or our Happily Ever After version of our kit, you will be receiving these planner pages, and I am telling you now that you need to get these planner pages, because they are just too cute for words, and absolutely perfect for any kind of Halloween mini album or October daily, or any other such kind of documenting album that you have planned for Halloween time. You get twelve of them, and they are all double-sided and just super duper adorable.

Let’s look at the planner pages now individually. First, we have our Best Day Ever planner page. It’s black and white and evokes classic Halloween with its gorgeous spider web detailing.

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Our next planner page says “Happy Halloween,” and it’s way cute with the stripes in the background, and the fun Halloween font in the foreground. On the back we have a cool ledger paper that is perfect for any journaling that might want to do.

Here we have our haunted mansion planner page. This is definitely one of my absolute favorites. Our haunted mansion image is just way cute. It’s a spooky, little, retro-looking, haunted house on top of a hill, surrounded by tombstones, some friendly ghosts, some spooky bats, a crescent moon, and a smiling jack-o-lantern. And the coolest thing of all is that our house itself seems to have a face and a personality all its own! It is truly a “haunted and adorable” house!

This planner page, which we lovingly call “Humphrey the wicked party owl,” is also one of my favorites in the collection! I super love the way he looks with his little party hat on. And I also love his message for us, which is this: Something Wicked this way Comes! (i.e. it’s time for Halloween, everybody) I also love this planner page because it very much reminds me of the Wizarding World - the owls that they use to carry their messages - and I used the combination of these two patterns to really give it the look and feel of some kind of advertisement or something that could actually come from that magical world.

Our next planner page is an awesome quote. It says, “Magic is real, it lives inside all of us, and its light shines brightest in times of wonder, love, and creativity” I love this quote! It reflects the magical experience that is Halloween time. On the back is a special surprise, as I have placed for you a super cute October calendar that you can use to count down the days to Halloween, or mark out your plans in your planner, or document your October in any October Daily or October document mini album that you might make.

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Our next planner page is also one of my absolute favorites. I love love love this one! The quote is great: “Magic is something you make!” But the best thing about it is that it’s written in such a way that it looks like a witch or wizard is, with their wand, creating the script out of thin air. I love the way this page looks and also the message, because I really do believe that magic is something we create. Especially as a crafter, I think by using our imaginations and creating beautiful things, we are literally making magic, just like any good witch or wizard would.

Here is our “I want candy” planner page. I also love this one. It’s got an adorable smiling jack-o-lantern candy pail on it, it’s super retro and super cute, and just makes me want to start eating all of the Halloween candy right now!

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Here is our “double double toil and trouble” planner page. I love the bubbling cauldron and this classic Halloween quote from Shakespeare’s Macbeth. I love that it’s also a song that's sung in one of the Potter movies (Prisoner of Azkaban) and the spooky feeling that it gives you just…saying it out loud.

Here is our moon witch planner page. She is just so special and magical and beautiful. This is definitely one of my favorite planner pages. I love our little witch’s pink hair, how sassy and cute and retro she is, the adorable little kitty sitting next to her, the happy crescent moon, and just everything about this page. It is practically perfect in every “witch” way.

Here we have another beautiful witch in our collection. She is super cute, also, and, as you can see by the banner at the bottom of the page, she is both “magical and mischievous.” I don’t know what she has behind her back, but I have a feeling I shouldn’t ask, as I don’t want to get on the wicked side of this particular witch. By the way, this planner page, with its giant cameo and it’s obvious purple and white stripes, is totally giving me fabulous Tim Burton vibes!

“Hello October” is our next planner page. It has an adorable, winking pumpkin on the front, and it kind of looks like the cover of a vintage magazine.

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Last but not least is our adorable cat witch planner page. Again I’ve combined two different patterns in the background to create a look reminiscent of something in the Wizarding World. And our cat itself is super cute. She’s retro, and she is a super happy and adorable little black cat, although the fact that she’s also a witch makes me wonder if she has also perhaps performed a transfiguarion spell or is under the influence of some polyjuice potion.

And here we have our transparency for this collection. It is silver, metallic foiled, and super beautiful. You are going to love how it shimmers and shines and how perfect it is for so many of your spooky, Halloween papercrafting projects.

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Ok! I hope you have enjoyed our full reveal of “Magical and Mischievous.” I have so enjoyed sharing with all of you the beautiful, one of a kind, and oh so magical pieces in this collection. You can purchase your kit today - just click here! - and kits will start shipping out next week. Don’t miss out, because this collection is super duper adorable, and definitely perfect for all your magical needs this Halloween season.

"Tiki, I Love You!" Full Reveal!!!

Hello there, everyone!  It's Andrea here, today, and I am so excited to share with you today our newest collection, "Tiki, I Love You!"  I absolutely love this new fun and vibrant summer collection/kit that we have created for you. It is the perfect kit to use to plan, document, or craft for all your summertime adventures!  Read on to learn all about this awesome collection, or click here to purchase your kit right now!

"Tiki, I Love You" is so cool for so many reasons. The fabulous vintage-retro look of this kit is so cute! And the kit is filled with awesome summertime symbols like whimsical mermaids, pretty pink flamingos, swaying palm trees, tropical fruits and flowers, and scenic beach scenes! All of it reminds me of the perfect summer day and makes me want to go on a fun summer vacation! And I should probably mention that while I was creating this collection I was very much inspired by Tiki and Tropical imagery which can be found at different Disney locations, such as Disney's Adventureland and The Enchanted Tiki Room and also the Submarine Voyage ride (when it used to have mermaids), plus Castaway Cay, Trader Sams, and the Polynesian resort in Disneyworld! They are all so retro Tiki fabulous and they all scream Tropical adventure!

The color palette for this collection is also evocative of summertime with its pretty sea blues and greens, the vibrant, sunshiny yellows, and all the really gorgeous, bold and bright pinks! 

And I am loving all the super cool embellishments that are in this collection! For example, there is a beautiful ephemera pack, some fabulous flair buttons, a great sticker sheet, and some very useful and versatile word die-cuts.

Alright, now that we have done a quick and basic overview of "Tiki, I love you", let's get into some more detail. First, let's look at the patterned paper in the collection. The patterned papers in the collection are so beautiful! They all have that fun Tiki look and feel which was so very popular in the 50's and 60's and which you can still find today in places like Beachside restaurants, Tiki bars, fun Lua parties, and of course, Adventureland and the Enchanted Tiki Room in Disneyland!

One of my favorite patterned papers in the collection is "Mermaids Have More Fun," with all the beautiful, pink-haired mermaids on it! See how the mermaid in the pattern sits on a large bubble and other little bubbles float around her? For this reason, I have decided to refer to our mermaid friend as "Bubbles"...isn't she so pretty and sweet and magical?! She is inspired by the mermaids who used to inhabit the sweet Mermaid Lagoon in the middle of the Submarine Voyage ride at Disneyland. They only had the mermaids there for a couple of years in the 60's...but they were so happy and fun, and I do so wish they would bring them back again! As for the back of the paper...that is so great and versatile too with the lovely and modern blue chevron. It reminds me of the ocean, but can really be used for anything!

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This patterned paper, entitled "The Pink of Perfection," has lots of pretty pink on both sides! On one side you find a cool and versatile pink geometric which is simple but beautiful, and on the other you find lots of glamorous pink flamingos! Each girly flamingo in the pattern has a cute little crown on her head...because she is "the pink of perfection" and should therefore be treated accordingly, as the princess she is! Lol!
 

The geometric pattern on the front of the "Tiki, I Love You" patterned paper is so retro-chic and definitely fits in with the Tiki theme of the collection! But this page is really named "Tiki, I Love You" because of the cute Parrots on the back of the page...why, you ask? Well, because I named that cute little parrot that you can find throughout the collection, Tiki! And Tiki is of course inspired by the amazing parrots that you can find in the Enchanted Tiki Room at Disneyland, a fave attraction of mine and a classic which has been in the park since the 60's!
 

I absolutely love the paper called "By The Beautiful Sea!" It has an amazing ocean view on the front that just makes me long to go to the beach immediately! And on the back of the paper is a really awesome pink Tiki pattern that has little Hawaiian symbols on it...like a pineapple and a volcano!

"In Summer" is a really fantastic patterned paper from the collection! On the front is a bright and sunshiny yellow pattern that feels rather festive. And on the back is a super dreamy blue and green geometric which has this really cool waterfall kind of effect which I love!

This lovely palm tree patterned paper is way cute! I find the pattern super relaxing. It is called "Castaway Key" and you probably already guessed why! The paper is named for that famous Disney destination in the Caribbean! I would love to go there one day! On the other side of the paper is a great green-toned geometric pattern which has a great vintage Tiki look to it...but is such a cute and simple geometric, that it can be used for really anything.

Another favorite paper of mine is the really beautiful multi-colored seashell pattern called "Aloha!" It is filled with gorgeous and intricate seashells that come in various shades of pinks and blues and greens. They look like the scales on a mermaid's tail, actually, and they are so very lovely! I imagine them shimmering in the sunlight, and that is why they create that multi-colored, prismatic effect. The paper is called Aloha because of the Aloha script that is written across the backside of the paper.

"Tropical Adventure" is one of two cut-apart sheets that are in the collection, and it may be my favorite of the two! On the front is a ton of great little pieces that you can cut out and use, like adorable little tags with things like a beautiful mermaid and the word "adventure" on them, 2x2 cards with tropical images on each one like a cocktail, a banana, and a palm tree, and super useful little labels which you can use to write on. On the back of the paper is a beautiful monotone blue pattern which has a kind of fish-scale look to it.

The other cut-apart sheet, which is called "On the Go," has some really awesome 3x4 and 4x6 cards on it! I especially love the mermaid ones -- like the one which says "I want to go where the mermaids are." I also enjoy the card with the suitcases that says "on the go" and the one that says "let's go on an adventure!" On the back of the paper is a pretty and way cool multi-pink geometric pattern which is very retro and Tiki looking...it's fabulous!

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Alright, now that we have looked at all the beautiful patterned papers that are in the collection, let's take a look at the ephemera pack. I absolutely always super duper love the ephemera packs that are in our kits! We always make sure to fill them up as much as we possibly can with lots and lots of special goodies! In the case of this ephemera pack, we have filled the pack to the brim with the cutest little die-cuts which have amazing images on them like mermaids, sunglasses, ice-creams, and butterflies! One of my favorite things in the ephemera pack are the incredibly cute little polaroids that have either beautiful scenic beach photos in them or very adorable drawings of parrots or mermaids on them! I'm also super excited for the little vintage travel/luggage tags in the pack that have cute things written on them like "MER" for mermaid, etc!
 

Let's take a look at the "words" die-cut pack in the kit. I love doing packs like this because they are super useful! There is just so much that you can do with these words. I created them in black and white so that they would be uber versatile. And the words included in the pack say things like "beach," "summer," "vacation," and "mermaid," which all go with the Tiki and tropical theme of the collection...but there are also words like "happy,"  "create,"  "imagination,"  "love," and "everyday," which are so versatile and great to use for lots of different themes!

Okay, now I want to share with you the flair buttons that come in "Tiki, I Love You!" Our flair buttons are always so awesome and fun to use. In particular, I love using them to create cute decorative paperclips! On the flair buttons we have some words like "happy" and "sun," but also simple images like sunglasses, starfish, and a seashell, and also a really gorgeous close-up of our collection's pink haired mermaid, "Bubbles!"

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And now, let's check out the sticker sheet that is in the kit.  This is a really great sticker sheet! I love the sticker that says "mermaids have more fun" with the little mermaid silhouette on it and the little label one that says "hello sunshine." The little half and half hearts are so cool and the little ice creams are adorable! The square stickers are faves too, especially the blonde mermaid that says "hi" and the little, yellow one that says "Tiki, I love you."

Okay, now that we have gone over all of the embellishments in the collection, let's go over the planner pages that are in "Tiki, I Love You!" All of them are super cute and perfect for your planner, your mini-album, or even to use to hang on your wall!

One of the really great planner pages in the collection is this cool key with vintage hotel key-chain! I love this image (which you can find throughout the collection, like in the ephemera pack and on the cut-apart sheet)! I enjoy vintage hotel key-chains like this which are totally old school! This one is so special as it unlocks room "109" at the "hotel fairytale!"
 

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The "Beach Going...this way" planner page has an incredible image of the beach behind it! The water is so bright blue and the sand looks so soft... I just want to go to that beach right now and take a dip in that water!
 

"Mermaids have more fun" is one of my favorite planner pages! I love that quote, and it looks so pretty on pink with the little seashell and the starfish in the corners.

The palm tree planner page that says "hello lovely day" on it is way cute with the sweet mint palm leaves and the pretty pink trunk! The polka dots in the background make it even cuter!

My "have crown, will travel" flamingo planner page is one of my faves! She is so royal and special, my pink flamingo!

The next planner page is possibly my absolute favorite!!! It has my super adorable and beautiful pink-haired mermaid "Bubbles" on it! She is floating, sitting on a big bubble, with little bubbles floating around her...a crown on her head, and pearls on her shoulders and wrists. She is so glam! And she reminds me of the sweet and sassy mermaid girls from the early 60's who sat and lounged and swam in their own special Mermaid Lagoon as part of the Submarine Voyage ride at Disneyland.

Another one of my favorite planner pages is the "Tiki, I love you" one with the parrot on it named "Tiki!" She is a super cute parrot in pink and aqua, and she is clearly having fun hanging out on her little swing. This planner page is very much inspired by "The Enchanted Tiki Room," and every time I look at it I just want to go back there again and see the birds on their perches lower down from the ceiling and start singing!

This planner page, which says "let's go on an adventure," has a cool beach scene pictured on it. I love this image, which has some folding chairs and umbrellas on it as well as beach-goers in the background...the sky is so blue and happy and you just want to go on that adventure on the beach!

"Adventure can happen at any time and in any place, it is your own heart and imagination which creates wonder and possibility" -- this is another fave planner page of mine. I love the blue on blue look of this, but the quote is definitely the best part!
 

The quote planner page which says "you are, by far, the greatest adventure of them all" is fantastic! And I made it because I wanted to remind myself and others that the greatest adventures in our lives are people, the people we love, and not places that we go to...no matter how pretty they may be.
 

The butterfly planner page that says "hello" is so beautiful! It is another favorite! I love the wings on the butterfly...the design on the wings and the blue and pink colors too!

And the last planner page is another big favorite of mine! It has a ledger in the background and has words like "sun" and "fun," "love," "summer," and "relax" on it...as well as great tropical images like a cute pineapple that says "happy on it" and a lovely watermelon that says "yum"!

And, finally, there is the vellum page that comes in the collection called, "Welcome to Tiki-land." I love this vellum sheet! It has tropical flowers all over it and is so beautiful!

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Alright, so I hope that you have enjoyed this look at our newest kit/collection, "Tiki, I Love You!" I enjoyed sharing it with you! The kit is available for purchase now so get yours today! :-)

Xoxo -- Andrea
 

"The Wonderful World of Disney" Special Event Kit Full Reveal!!!

Hello there everyone! It’s Andrea here, and today I want to share with you the full reveal of our beautiful new specialty kit “The Wonderful World of Disney” which we made special for, and revealed at, our recent papercrafting event at Disneyland! It is such an amazing kit and just filled with the cutest vintage-retro Disney designs! I don’t know about you, but I love Disney! And the only thing better than Disney is vintage Disney!!! There is so much nostalgic awesome-ness in this collection and I can’t wait to show it all to you!


First, let’s talk about what the kit was inspired by and what it is all about. Whenever we have a special event, we do a special kit that is specifically made and themed for the event and the project that goes with that event/class. We have had a couple events before at Disneyland and they are always filled with Disney magic and they focus on a particular Disney theme (like “Mad Tea Party” for our Alice in Wonderland themed event and “Spooky” for our Haunted Mansion themed event)...and this time was no different! For our most recent event at Disneyland, the theme was “The Wonderful World of Disney,” which was about vintage Disney and the opening of Disneyland in 1955. And it is specifically about the show “The Wonderful World of Disney” which Walt Disney created in order to hype the park’s opening. In the show he revealed sneak peeks of the park and specifically its cool rides and attractions. For this reason, the collection is filled with lots of vintage Disney and Disneyland favorites from the 50’s and 60’s, like rides such as Dumbo and Teacups and It’s A Small World, and vintage Disney symbols like the castle, Mickey and Minnie, and the Mouseketeers!

This new collection, “The Wonderful World of Disney,” is so magical, and I love it so much! I know you will love it, too! Let’s take a look at all the cute goodies inside the kit, shall we? First, let's look at all the beautiful patterned papers in the kit. As you can see, the color scheme for this collection is composed of lots of pretty pastels combined with classic black and white. So there are lots of cute light pinks and lavenders and blues and yellows. This color scheme is perfect for the vintage vibe of the collection as it helps evoke that sweet, whimsical, and mid-century modern feeling of Disneyland back when it first opened in 1955.
 

This vintage-retro vibe especially comes through in the types of patterns in the collection, not just the colors. I am so happy with the way the patterns came out in this collection. They are super duper cute! And oh so vintage Disney! I have lots of favorites in this collection, and one of my favorites is the beautiful black and white patterned paper called “Mouseketeer”! It is so adorable and it has lots of vintage icons in it, including some cute little atomic images and the vintage Disneyland “D” and also the old Mouseketeer hat. On the back of this paper, is a beautiful multi-colored hexagon pattern that sort of gives an ombré effect.

Another favorite pattern of mine in the collection is the “Welcome to Disneyland” pattern that has the word Disneyland all across it. It is inspired by the vintage Disneyland hotel sign and is way cute!

I also really love the pattern called “The Wonderful World of Disney” (just like the name of thee collection), it has a kind of tile pattern which can either look like cubes or stars depending on how you look at it and which, with all of its various colors, feels very pretty and magical! On the back of this paper is another fave pattern of mine, the cute little lavender Minnie ears! They are so beautiful! And the pattern reminds me of my own collection of Minnie ears which I love to wear!
 

“I Heart the Castle” is another favorite and super beautiful pattern from the collection, and it of course has the lovely Sleeping Beauty castle from Disneyland on it!

The balloon pattern on the back of the “My Happy Place” paper is also so special and cute! It just makes me smile!

And I love the blues on both sides of the “It’s a Small World” paper! The geometric pattern on the front is awesomely retro! And the cute little Small World happy faces on the back are just so sweet!
 

Finally, let's take a look at the cut-apart sheets in the collection. There is the first one, called “Disney Girl,” and the second one, called “Hi Mickey Mouse." They are filled with fabulous vintage images like my cute, pink-haired Mouseketeer girl, Dumbo from the Flying Elephant ride, the Sleeping Beauty castle, the spinning Teacups, Small World, and Mickey and Minnie of course! And they each have some really pretty vintage-retro patterns on the back of them as well!

Alright, now that we have looked at the pretty patterned papers in the collection, lets take a look at the embellishments in “The Wonderful World of Disney”. This collection has a few really cute embellishments in it. One of which is the ephemera pack. The ephemera pack in this collection is super duper cute! I always love the ephemera packs in our kits! This one may be my absolute favorite though! It has some really amazing bits and pieces in it, like my cute little teacups, adorable little Mickey Mouse silhouettes, and cool script words like “magic” and “believe.” And some of my favorite die-cut pieces in it include the heart piece where Mickey and Minnie are kissing, the pretty, multi-colored “Love” word piece, the Small World building, Mickey and Minnie Mouse faces, and the cool vintage Tinkerbell piece with the castle in the background. And that’s just to name a few!
 

Now let's take a look at the pretty flair buttons that come in the collection. These flair are my most favorite ever I think! There is a really pretty castle, a cute Mouseketeer hat, Mickey and Minnie’s faces, the Small World face, and the vintage Disney D!
 

 
 

And before we talk about another super special embellishment (which I am saving to talk about at the end), let’s go ahead and look at all the super amazing planner divider pages that come in “The Wonderful World of Disney”! These dividers are so beautiful and vintage fabulous!

Just like the patterned papers in this collection, I have lots of favorite planner dividers too! One of my favorites is the cool divider that says “The Wonderful World of Disney” on it. It is so very pretty with the ombré/rainbow effect on the words and also the cute little Tinkerbell floating about on the page with her magical wand!

Another favorite divider of mine is the oh so pretty Small World one with my version of the ride's building on it. I designed it to be quite colorful, with all the lovely pastels and I think it looks super cute with the fun banners and numbers and the sweet and happy clock face!
 

I super love the romantic Mickey + Minnie divider with the big heart, the signatures and their cute little mouse faces on it! Way cute!

The Dumbo divider is also really sweet and cute and definitely another fave! It is a depiction of the Dumbo The Flying Elephant ride and is very vintage and whimsical with the pretty pinks!

Of course the castle divider is way beautiful and one of my absolute favorites too!

I really love the phrase dividers that come in this collection too! Especially the one that says “Make Magic Each Day” on it!

And I also really, really love the divider with my cute vintage pink-haired Mouseketeer girl! She is a big Disney fan just like me!  The calendar dividers are so cool and useful too!
 

Finally, now that we have gone through all of the cute dividers in “The Wonderful World of Disney,” let’s talk about what I think to be the best and coolest part of the collection and a new and super special surprise that I made particularly for this special event collection and which I am so very excited about!...our new enamel pin!

 
 
 
 

Yes, that is right, we made a pin! And it is so very super duper adorable and girly and vintage-kitschy-cute! It is in pretty pinks and lavenders and blues and looks super “Kuwaii” if you ask me! It is a fun pink cameo of the Sleeping Beauty Disneyland castle and it has the sweet little Disney birds with a big pretty bow on it! I just absolutely love it! It is perfect to use to wear and also perfect to put on your planner/scrapbook album as another embellishment!!! It is just perfect! I am super excited about this pin and I hope that it is just the first of many pins from The Fairytale Club to come!

Alright, now that’s it for this reveal of the new “The Wonderful World of Disney” collection. I hope you enjoyed it and are as excited about it and in love with it as I am! The collection is up for sale now!  Talk to you later everyone!
Hugs! — Andrea

"Hello Beautiful!" Full Reveal

Hello there everyone! It's Andrea here and I am so excited today to be sharing with you the Full Reveal of our newest collection, "Hello Beautiful!" !!! Yaaaaaay!!!! I am super duper excited for this collection guys! It is just so special! So, with no further ado, let's dive right in and take a look at this gorgeous new collection/kit!

First, I want to talk a little bit about "Hello Beautiful!" as a whole - what inspired me and what it's all about.  So, the big inspiration here should be fairly obvious...I think you can probably guess that I was inspired a lot by my favorite fairytale princess, Snow White. I have loved the story of Snow White since I was little and to be honest, she has had a pretty big impact on my life and the person I strive to be. I love that Snow White is described as being beautiful on the inside as well as the out...that in fact, her outward appearance is merely a reflection of the good, kind, selfless, strong and courageous heart that lies within. This is what makes her truly beautiful..."the fairest of them all" even! And this is what I always want to focus on in my life, being a good person, having courage and helping others. I think I, and pretty much all of us, forget how very important those things are sometimes. Instead we focus on other things. And, like many other women, when I do focus on superficial things, like my outward appearance, I always seem to find fault and flaws. This is something I wanted to address with this collection as well...not just the importance of being beautiful on the inside, but also the importance of believing in oneself and feeling beautiful! And I wanted to talk about love with this collection, because love is what it all boils down too. What makes us be good and kind and courageous and selfless and strong...is always love. So love makes us beautiful. Loving others. But we also have to love ourselves, so that we can feel beautiful. Anyways, that is sort of the main theme or idea behind this collection, and why I wanted to call it "Hello Beautiful!", so as to remind myself and all of you too, how important it is to be your best self, inside and out, and also to recognize that wonderful self with a big, loud, resounding "Hello Beautiful"! 

Okay, now that we have talked about the inspiration and the general theme...let's look at some of the specifics that make "Hello Beautiful!", so...well...beautiful! For instance, when you look at the collection as a whole, you can see that there is a lot of imagery that is very reminiscent of an enchanted forest. I love the idea of an "enchanted forest"...it is something that shows up a lot in fairytales in general and the story of Snow White is no different in that regard. There is a fores, which seems to be magical in some way...and at first that magic seems scary, or even evil...but then Snow White realizes that it is actually quite beautiful and whimsical, filled with adorable creatures and potential friends. I think this is probably some kind of metaphor for the real world, which is often scary and can even seem very bad and sad sometimes, but which is actually quite beautiful and filled with wonder and love! I wanted that version of the "enchanted forest" to shine through in this collection. I wanted you to feel that beauty and wonder! I also filled the collection with things that I thought would work for planning and documenting our real world, everyday lives...I used pretty and soft floral patterns, mixed with simple but bold graphic patterns that I know convey that "beauty within and without" kind of feeling that I hope you will see and feel as you plan, document, craft and create for your daily life!

Now, let's talk a bit about the color-scheme of "Hello Beautiful!"...I love it! And here is why...it has all these really beautiful shades of pink and also red, which of course I love because I am a super girly girl! But it also has these amazing greens which give that great "enchanted forest" kind of natural, great outdoors feeling which I am in love with right now.  And then on top of all that, there is a pop of yellow (and anyone who knows me knows that yellow is not really my fave color to be honest, but it is so great to have a splash of here and there because it makes the other colors pop more...and I do love that!). And perhaps most importantly, it has these really amazing blues! I love the color blue just as much as I love pink...and I am particularly in love with the royal blues that you find in this collection, they just make everything look so beautiful and fresh and magical! So basically, I just love this color-scheme so much! It is amazing and just gives you a good feeling that makes you smile!

Alright, now let's talk about the pattern papers in the collection. We will go through them one by one and I will talk a bit about why I think each one is so special. The first one I want to talk about is called "Hello Beautiful", just like the collection. It is perfectly named because it is so beautiful...gorgeous...lovely....stunning...pretty...really any adverb that you want to use for beautiful will do here in describing this patterned paper! I think it may be my new favorite paper ever! It is just so cool! The vines winding around and throughout the paper, with the bits of Snow White's story dripping from them...well it is just so visually engaging and alluring! You could fussy cut out individual pieces, or use it as a whole...and you could even frame it if you wanted to. And on the back is a great and super versatile simple white ledger which is perfect for journaling.

Hello Beautiful - 01 - Hello Beautiful.jpg

Another one of my favorite patterned papers is called "Fairest". I love it! It has that gorgeous, bright, bold royal blue in the background and then this adorable floral on top! Super cute! And on the back, a simple and oh so useful, little white and black polka dot!

Now lets look at "Kindness". It is a really beautiful blue on blue pattern paper which is just filled with butterflies! I love butterflies! And on the back is a great white and black diamond pattern that feels both modern and vintage!

"Happy" is another fave pattern of mine and it is this awesome striped paper that has almost all the colors in this collection running across (or down) it...in a kind of ombre style. It sure does make my happy...so it is aptly named! And on the back is a fabulous, geometric, vintage pink pattern!

I also really love the pattern called "Bashful", which is the one with the little deer and bunny on it! Super duper adorable and lovely! And on the back is a really sublime and relaxing blue on blue graphic pattern that is super versatile!

"The Enchanted Forest" is a pattern with lots of gorgeous roses on it...and lots of pink and red...yay! It is perfect for fussy cutting for sure and I love the ombre effect in the background. Then, on the back of this paper is an awesome medallion pattern that has leaves and flowers on it and frankly both sides work together beautifully to just scream "enchanted forest"!

I really love the pattern "Fairytales" too because it is so simple but so elegant! It is a tiny pink floral pattern that almost looks embroidered on top of a pretty green background. And on the back is an amazing ledger...which you can also read, beginning to end and which talks about fairytales and what they are all about!

"A Beautiful Day" is one of our signature cut-apart sheets. We always do at least two cut-apart sheets in our collections and I love all of them but I especially love this one! It has lots of references to beauty and love on it...and tons of cute and pretty graphics...but I also really enjoy the little joke about apples on it! And on the back is a rich green on green geometric pattern.

And finally there is "Sleepy", which has tons of great 3x4 cards and 4x6 ones too...but my favorite may be the one that says "mornings are evil" on it...let's just say I am not a morning person. And on the back is a fantastic pink and red graphic pattern.

Alright, now lets talk about the embellishments in this collection. First, let's take a look at the ephemera pack. We always do an ephemera pack and they are so loved and popular because of all the cool stuff that come inside each pack! This one is no different...it is filled with gorgeous images! It has cute little animals like my little fawn with the flower in her hair, and my sweet little bunny! It has birds and butterflies and plants and flowers and lots of references to nature and natural beauty. It has bows and hearts and labels and tags and even a cool letter! Plus, it of course has a crown, a fairytale book, and a framed pic of a very beautiful girl..."the fairest of them all" you might say!

After we sold out of the words ephemera pack from our "Everyday Wishes" collection...I knew I had to do a words ephemera pack again! So this time, for "Hello Beautiful!" I added in a whole lot of color and some beautiful florals as well!

Alright, not lets look at the Flair Buttons in the collection. I love flair buttons! I just think they are so useful and perfect to add dimension. I also am in love with making them into cute little decorative paperclips! And the ones in this collection are just so cute...especially the little deer one and the pretty pink rose!

 
 

Now let's talk about stickers! The Sticker Sheet in "Hello Beautiful!" has tons of pretty stickers on it! I particularly enjoy all the birds, the labels, and that super cute little cottage!

 
 

Alright, now that we have gone over all of the embellishments, lets talk Planner Dividers! I love all these planner dividers so much! And because I was so inspired with this collection's theme...I decided to add in a couple extra goodies with this planner set...(i.e. a couple super-double-sided planner pages).

This planner divider is so pretty and just one of my favorite quotes from a certain, beautiful and kind princess!

This planner divider is my favorite I think...just love this framed little lady with the flowers in her hair and the sweet, happy look on her face!

This divider is so cool...with perhaps the best quote ever on it! Look at it and remind yourself that you are "the fairest of them all" just like it says!

Love the big bold rose planner divider....pink roses always make me smile!

This quote is one of my faves too! I know its true and really important to remember!

I love this planner divider too! The little blue birds are so cute and clearly so in love!

This is one of the special super-double-sided planner dividers...because it has a cool decorative front on both sides basically...as opposed to a simple pattern on the back. I love both sides of this one. The butterfly that reminds you to "be yourself" because yourself is beautiful like a butterfly. Oh...and I especially love the side that says "mornings are evil" with the sweet florals on it...it just looks like something I would want to embroider on a pillow!  Once again...I am not a morning person.

The planner divider that says "Hello Beautiful" has an amazing crown on it that is perfect for you because you are "the fairest of them all"!

Love this special super-double-sided planner divider too...one side has an important quote about beauty on it, and the other says "you are my favorite"!

And this little deer and bunny are of course, a huuuuge fave of mine as well! I love this planner divider! It is just too cute for words!

Here is my lovely cloche planner divider...with the cool little mini garden or "terrarium" on the inside, and underneath it says "a beautiful day"...so elegant and enchanting!

And finally, here is a super funny and awesome planner divider that starts our with the "some day when spring is here..." quote from Snow White...but ends by making it clear that no spring-cleaning will be going on in my house if I can help it! I hate house-work! That is one thing Snow and I definitely don't have in common!

And finally, for this collection, we decided to try something new and ado a Vellum Sheet! We have done transparencies before but never vellum and I am so excited to try this out! It is a gorgeous gold-foiled on vellum floral pattern and I love it!

 
 

Alright, that is all for our newest collection/kit "Hello Beautiful!" I can't say enough good things about this collection! I really put my heart in it, and I hope that that comes across and that it inspires you to feel beautiful and create beautiful things!!!  It's available to purchase now!  Yay!  Hugs everyone!!!

xoxoxo --- Andrea